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Transactional Analysis in Everyday Selling

Audio book

David Sandler, David Mattson and 20 other Sandler trainers cover Transactional Analysis (TA) from every angle: sales calls, telephone prospecting, networking, managing people, etc. A comprehensive program, over 12 hours, where TA theory meets Sandler Sales and Management Reality. You will love learning Sandler in a whole new light from 22 of your closest Sandler family gurus.