No Puedes Enseñar a un Niño a Andar en Bicicleta en un Seminario

The popular You Can't Teach a Kid to Ride a Bike at a Seminar book translated into Spanish.

Traditional selling techniques - frequently taught at seminars and on late-night cable television - are the norm in professional selling, but just about everyone in sales today agrees that these antiquated techniques simply don't work. Every sales prospect has heard the old techniques countless times before, and most know what a salesperson is going to say even before the presentation begins! That's why prospects can so easily control a sales call and destroy the salesperson's self-esteem in the process.

Prospects never controlled David Sandler or anyone who masters his groundbreaking selling techniques. In “You Can't Teach a Kid to Ride a Bike at a Seminar,” you learn to master the seven key sales principles of the Sandler Selling System and how and when to use them. You don't have to be subservient, forfeit your self-esteem, or fake enthusiasm about your product or service – and you never have to lie!

The "Bike Book" is the touchstone for Sandler's renown and recognition for unique, non-traditional sales training. David Sandler's last body of work, over 100,000 copies have sold in 22 countries around the world!