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Motivational Management The Sandler Way


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Why do managers usually fail when it comes to motivating employees, in particular salespeople? What should they do instead? In answering those questions, author Mike Crandall recommends many innovative strategies inspired by the work of David Sandler, creator of the Sandler Selling System.

People come to work for their reasons, not ours. That’s the underlying principle of Mike Crandall’s new book Motivational Management the Sandler Way.


To get the most from your organization, you need to understand why people show up for work ... and tie that reason to your company’s mission. Crandall’s book is about motivating yourself, your team, and your company at optimum levels – by leveraging the inside and outside forces that inspire people to take action.


Motivational Management the Sandler Way includes practical tips for managers who want to:

•           Understand why most motivational and incentive programs fail

•           Rebuild a failing incentive program into one that works

•           Understand the behavioral wiring of your team

•           Implement the Sandler Success Principles with your organization

This breakthrough book will show you how to hire differently, coach differently, and empower your team to reach the highest levels of success.

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