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Selling Technology The Sandler Way

Rich Chiarello

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In SELLING TECHNOLOGY THE SANDLER WAY, Rich Chiarello offers sales teams tasked with selling technical solutions a proven program for success, based on the Sandler Selling System. He shows salespeople how to identify the most pressing business problem that their tool, application, or platform solves – and how to create a joint project plan that delivers value for both buyer and seller.

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