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You Can’t Teach a Kid To Ride a Bike at a Seminar (2nd Edition)

David H. Sandler

Purchase your Kindle version on Amazon.

You Can’t Teach a Kid to Ride a Bike at a Seminar, Second Edition, retains David Sandler's classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling. And now Sandler Training’s CEO, David Mattson, has revisited it to provide additional skills designed for today’s highly competitive, more complex, tech-savvy sales landscape. With this powerful guide, you’ll learn how to:

  • Take the lead in the "buyer/seller dance"

  • Get the prospect to do most of the talking

  • Have a process for answering questions from prospects

  • Know when a prospect is shopping you . . . and what to do about it

  • Move the relationship forward without becoming an unpaid consultant

  • Master the seven steps of the "Sandler Submarine"

  • Use LinkedIn as a prospecting and qualifying tool

  • Establish an “up-front contract,” or call roadmap, before your face-to-face meeting

  • Use online research to turn "cold calls" into warm calls

Sales professionals and teams that follow these principles—and others outlined in the book—will transform themselves from mediocre performers into selling superstars.

This new edition of You Can’t Teach a Kid to Ride a Bike at a Seminar is a potent mixture of Sandler’s timeless techniques and best practices from the most effective sales operation today.

Featured on the list of best Sales books by TalentLMS.

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