{"product_id":"bk-en-21pr-jrmm-01-21st-century-prospecting","title":"21st Century Prospecting","description":"\u003cp\u003eToday’s selling environment demands a change in one’s personal prospecting paradigm. It is about shifting the way one thinks about and conducts one-on-one interactions with prospective buyers across multiple platforms.\u003c\/p\u003e\n\u003cp\u003eIn \u003cem\u003e21st Century Prospecting: The Authoritative Playbook for New Business Development\u003c\/em\u003e, authors and Sandler trainers, John Rosso and Mark McGraw, provide a guide for sales professionals on how to connect and engage effectively with prospective buyers in today’s complex, multi-platform selling environment.\u003c\/p\u003e\n\u003cp\u003eA must-have book for sales professionals to create enduring success at a high and sustainable level in the 21st century:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA proven action plan for setting up and executing a powerful, personalized prospecting regimen that quickly delivers initial contacts with today’s decision-makers.\u003c\/li\u003e\n\u003cli\u003eStress-free strategies for dramatically increasing personal referral totals.\u003c\/li\u003e\n\u003cli\u003eProven strategies for generating positive initial interactions across multiple communication platforms.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sandler","offers":[{"title":"Default Title","offer_id":49806287175832,"sku":"BK.44904399.001","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/8178\/2680\/files\/21stCentury_Cover_R3-2.jpg?v=1788552167","url":"https:\/\/shop.sandler.com\/products\/bk-en-21pr-jrmm-01-21st-century-prospecting","provider":"Sandler ","version":"1.0","type":"link"}