{"product_id":"bk-en-cs-jw-01-the-contrarian-salesperson","title":"The Contrarian Salesperson","description":"\u003ch2\u003e800 CEOs Read Best-Selling Business Book\u003c\/h2\u003e\n\u003cp\u003ePurchase your \u003ca href=\"https:\/\/www.amazon.com\/dp\/B01INZZ7E2#navbar\"\u003eKindle\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eversion on Amazon.\u003c\/p\u003e\n\u003cp\u003eTo keep his job, struggling salesperson Alan Atleaster must master the Eight Rules of the Contrarian Salesperson – the essential elements of non-traditional selling.\u003c\/p\u003e\n\u003cp\u003eIn this fast-paced business parable, fed-up boss Harvey Hardnose sends a struggling salesperson, Alan Atleaster, into the care of eccentric sales coach Carl Contrario. Over the next eight weekends, Alan strives to hold on to his job … by learning, and living, the Eight Rules of the Contrarian Salesperson:\u003c\/p\u003e\n\u003cp\u003e1. Zig When Others Zag\u003c\/p\u003e\n\u003cp\u003e2. Sell Adult To Adult\u003c\/p\u003e\n\u003cp\u003e3. Everything Is An Iceberg\u003c\/p\u003e\n\u003cp\u003e4. No Coasting\u003c\/p\u003e\n\u003cp\u003e5. Manage Behavior, Not Results\u003c\/p\u003e\n\u003cp\u003e6. Use A Sales Process\u003c\/p\u003e\n\u003cp\u003e7. Embrace Deliberate Practice\u003c\/p\u003e\n\u003cp\u003e8. If You Feel It, Say It\u003c\/p\u003e\n\u003cp\u003eBased on the field-tested principles of the Sandler Selling System, THE CONTRARIAN SALESPERSON gives sales professionals a compulsively readable primer on the eight essential elements of non-traditional selling. As Carl Contrario puts it: “Contrarian Salespeople are all about doing the opposite of what other salespeople do … because if you act like every other salesperson, you’re going to be treated like every other salesperson!”\u003c\/p\u003e","brand":"Sandler","offers":[{"title":"Default Title","offer_id":49806291927192,"sku":"BK.44904357.001","price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/8178\/2680\/files\/TheContrarianSalesperson.png?v=1788562901","url":"https:\/\/shop.sandler.com\/products\/bk-en-cs-jw-01-the-contrarian-salesperson","provider":"Sandler ","version":"1.0","type":"link"}