{"product_id":"bk-en-h2s-dm-01-how-to-sell-to-the-modern-buyer","title":"How to Sell to the Modern Buyer","description":"\u003cdiv\u003eAccording to Sandler CEO David Mattson, the definition of professional selling is simple. It’s a conversation between adults to uncover the truth. This definition – so at odds with the high-pressure approaches to selling that have come to define salespeople in popular culture – lies at the heart of Mattson’s breakthrough book\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eHow to Sell to the Modern Buyer\u003c\/em\u003e. His message is both timeless and timely, as changes in technology and buying habits have transformed the buyer journey.\u003c\/div\u003e\n\u003cp\u003eTo address those changes, Mattson provides 52 concise, tested selling rules for professionals who must learn to adjust to dramatic marketplace changes – fast.\u003c\/p\u003e\n\u003cp\u003eAlso available on\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/a.co\/d\/dWC0cUG\"\u003eAmazon\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/a.co\/d\/1ExTZLi\"\u003eKindle\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e“David Mattson’s definition of sales—’a conversation between adults to uncover truth’—is timeless and also timely, as technology and other factors affect business-development skills.\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eHow to Sell to the Modern Buyer\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003erecognizes that the most important thing about selling is the buyer, and provides practical advice about behaviors and techniques relevant to dealing with buying changes. Read this book, because it’s not the customer’s responsibility to adapt to your selling approach; it’s your responsibility to adapt to how and why they buy.” \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e –FRANK CESPEDES, senior lecturer at Harvard Business School and author, \u003c\/span\u003e\u003cem\u003eSales Management That Works\u003c\/em\u003e\u003c\/p\u003e","brand":"Sandler","offers":[{"title":"Default Title","offer_id":67580879569048,"sku":"BK.44904400.001","price":31.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/8178\/2680\/files\/HowtoSelltotheModernBuyer_3b828e42-c2f2-413b-a969-da6bd6cac267.png?v=1788552080","url":"https:\/\/shop.sandler.com\/products\/bk-en-h2s-dm-01-how-to-sell-to-the-modern-buyer","provider":"Sandler ","version":"1.0","type":"link"}