{"product_id":"bk-en-scp-bb-02-the-sales-coachs-playbook-cracking-the-performance-code","title":"The Sales Coach's Playbook: Cracking the Performance Code","description":"\u003cp\u003e\u003cstrong\u003eREVISED AND EXPANDED SECOND EDITION – THE SALES COACH'S PLAYBOOK: CRACKING THE PERFORMANCE CODE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThere is no one-size-fits-all sales coaching model. There are only approaches that have been shown to be successful in particular situations. Acting as coach, the manager must identify each individual salesperson's personal \"success code\" and use that code to unlock the salesperson's potential for success. It is always up to the coach to choose the right approach for the salesperson and the situation. In this sense, effective sales coaching is a series of adjustments to particular people and circumstances.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe Sales Coach’s Playbook\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eoffers an overview of the sales coaching practices the best Sandler-trained sales coaches have found to be most effective over the past four decades, and an in-depth discussion of the situations where they are most likely to be useful.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e“Creating a common language in your sales team is a constant goal, and this book gives the roadmap.”\u003c\/strong\u003e\u003cbr\u003e—DENIS WAITLEY, author, \u003cem\u003eThe Psychology of Winning\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eAlso available on \u003ca href=\"https:\/\/a.co\/d\/4UaZdLH\"\u003eAmazon\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eand \u003ca href=\"https:\/\/a.co\/d\/6ugTett\"\u003eKindle\u003c\/a\u003e \u003c\/p\u003e","brand":"Sandler","offers":[{"title":"Default Title","offer_id":49806292877464,"sku":"BK.44904401.001","price":24.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/8178\/2680\/files\/TheSalesCoach_sPlaybookCrackingthePerformanceCode.jpg?v=1789053589","url":"https:\/\/shop.sandler.com\/products\/bk-en-scp-bb-02-the-sales-coachs-playbook-cracking-the-performance-code","provider":"Sandler ","version":"1.0","type":"link"}