{"product_id":"bk-en-yctak-dhs-01-you-cant-teach-a-kid-to-ride-a-bike-at-a-seminar-2nd-edition","title":"You Can't Teach a Kid To Ride a Bike at a Seminar (2nd Edition)","description":"\u003cp\u003eYou Can’t Teach a Kid to\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eRide\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ea Bike at a Seminar, Second Edition, retains David Sandler's classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling. And now Sandler Training’s CEO, David Mattson, has revisited it to provide additional skills designed for today’s highly competitive, more complex, tech-savvy sales landscape. With this powerful guide, you’ll learn how to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTake the lead in the \"buyer\/seller dance\"\u003c\/li\u003e\n\u003cli\u003eGet the prospect to do most of the talking\u003c\/li\u003e\n\u003cli\u003eHave a process for answering questions from prospects\u003c\/li\u003e\n\u003cli\u003eKnow when a prospect is shopping you . . . and what to do about it\u003c\/li\u003e\n\u003cli\u003eMove the relationship forward without becoming an unpaid consultant\u003c\/li\u003e\n\u003cli\u003eMaster the seven steps of the \"Sandler Submarine\"\u003c\/li\u003e\n\u003cli\u003eUse LinkedIn as a prospecting and qualifying tool\u003c\/li\u003e\n\u003cli\u003eEstablish an “up-front contract,” or call roadmap, before your face-to-face meeting\u003c\/li\u003e\n\u003cli\u003eUse online research to turn \"cold calls\" into warm calls\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSales professionals and teams that follow these principles—and others outlined in the book—will transform themselves from mediocre performers into selling superstars.\u003c\/p\u003e\n\u003cp\u003eYou Can’t Teach a Kid to Ride a \u003cstrong\u003eBike\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eat a Seminar is a potent mixture of Sandler’s timeless techniques and best practices from the most effective sales operation today.\u003c\/p\u003e\n\u003cp\u003eFeatured on the \u003ca href=\"https:\/\/www.talentlms.com\/blog\/best-books-sales-team-training\/\"\u003elist of best Sales books by TalentLMS\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003ePurchase your \u003ca href=\"https:\/\/www.amazon.com\/Cant-Teach-Ride-Bike-Seminar-ebook\/dp\/B00TSPOA68\/ref=sr_1_3_twi_2?ie=UTF8\u0026amp;qid=1425909995\u0026amp;sr=8-3\u0026amp;keywords=you+can%27t+teach+a+kid+to+ride+a+bike+at+a+seminar\"\u003eKindle\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eversion on Amazon.\u003c\/p\u003e","brand":"Sandler","offers":[{"title":"Default Title","offer_id":49806293696664,"sku":"BK.44904348.001","price":24.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0697\/8178\/2680\/files\/YouCan_tTeachaKidToRideaBikeataSeminar_2ndEdition.png?v=1788890908","url":"https:\/\/shop.sandler.com\/products\/bk-en-yctak-dhs-01-you-cant-teach-a-kid-to-ride-a-bike-at-a-seminar-2nd-edition","provider":"Sandler ","version":"1.0","type":"link"}