Gold Medal Selling

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Gold Medal Selling identifies the ten sales “muscles” that the most successful salespeople condition over time … and keep conditioning. Each chapter begins with the real-life story of a gold-medal-winning athlete whose career exemplifies the sales discipline under discussion. Profiles of Jesse Owens, Michael Phelps, Serena Williams, Cathy Freeman and many other champions bring the key conditioning principles of Gold Medal Sellers to life!

How much specialized training must a world-class athlete put in before they reach that coveted top step, hear their country’s national anthem played, and receive the gold medal? The answer varies by country and by specialty…but it is always measured in years and sometimes even in decades.

Now, how much sales training do most salespeople get before they start competing on behalf of their company? Often there is zero specialized training—or, if the salespeople are lucky, they may get a couple of days at a seminar.

Most sales “athletes” have simply not put in the training time. This book identifies the ten sales “muscles” that the most successful salespeople condition over time … and keep conditioning. Each chapter begins with the real-life story of a gold-medal-winning athlete whose career exemplifies the sales discipline under discussion. Profiles of Jesse Owens, Michael Phelps, Serena Williams, Cathy Freeman and many other champions bring the key conditioning principles of Gold Medal Sellers to life!